BOC means breadth of coverage. This means, all the web pages in a domain are either thematically or semantically relevant. Since relevancy is the key to obtaining better rankings, heading a good campaign in digital marketing and many other aspects, credible pages have more authority. This authority is also one reason for better rankings on search.
There are many ways of demonstrating BOC to a search engine. Some of the most common are mentioned below.
If your website is one that has many themes, a key work hierarchy could be of great help. Always make sure to keep the most common and competitive key words to the home page. This is logical because the homepage is often the most powerful page of any website. Having a homepage appearing in search with the relevant keywords can help users to log on to other pages and discover more. This tactic can also help in digital marketing. Digital marketing in such a manner allows potential customers to visit the home page for your company and then discover other pages in the process.
If your website has a lot of content and web pages, make sure that they are internally linked together. This makes it easier for searchers and search engines to understand content. Understanding is the key to success. Once your consumers understand, you can benefit. Not only in terms of increases sales for example, but also through a better digital marketing campaign. It is better to keep links in the body of the text or above the fold. Some links like footer links are usually not given weight, so when you use internal linking, keep your links in the body of the text and link them to corresponding pages that may be of relevance to the user.
Building new domains for your website can be a very time consuming process. It is better to work on your existing domains and build them up to make them better. This can greatly assist in achieving better rankings and ultimately help in a better digital marketing campaign, if you are interested.
Also, you must make sure that your web content is of high quality. Your content should be detailed and linked well to achieve high rankings. Good content includes text, pictures, videos etc. Good content can bring high traffic to your site. So make sure that your content is powerful enough to do so. Publishing such content may be difficult, but it may be very helpful in the long run especially for digital marketing.
If you are interested in digital marketing and would like to use BOC to help your company, a good digital marketing agency or consultancy can help you a lot. One such digital marketing agency is Qudos Digital.