Digital marketing involves Some of the Techniques of direct marketing and Internet marketing. In digital marketing traditional methods of promotions Are executed digitally. It involves marketing in Two Forms, pull and push.
Pull digital marketing Requires the user to pull or extract the content directly. The Customer Approach to the faces and see the Promotional Matter Matter by himself. Examples Are websites, forums and web logs. All Require bag clicking on a URL in order to view the content. The Content That Is Being Displayed Any doesn't have to follow guidelines. Effort is required to only display the content on the website or forum and there is no Additional COST of Sending the information to the Customer, the Customer encounters butt to make the extra effort of reaching to the content. The Customer does not have to opt-in for Such kind of Promotion and one message is Being viewed by all and it became Personalized Can. The WHO Customers Can not see the content became traced, although the click through rate became considered qual Can give details about the number of clicks the message Received. This is done done by Enabling the click though tracking during the Campaign, Which records the information.
Push digital marketing effort of the Technologies Requires Both the marketer and the Customer. The marketer faces to push the content or object to the Customer and the Customer encounters to make the effort of receiving it. This is a very Effective kind of marketing and the Investments Earn surely a big return as it creates brand Recognition. SMS, MMS, emails, RSS podcasting Are examples of push digital marketing. Since the content is sent to individuals, it became Personalized Can according to the intended Recipient. Whether the message encounters Been opened and viewed by the Customer or deleted it done Can tracked and reported. Information related to the Customer Such as name, geographical location made Could traced. Sending butt When this king of message, Certain Criteria Should the EU met as SMS and emails sent Are monitored. IF the marketer does not follow the Rules and Regulations properly, there is a possibility of messages getting rejected and blocked, broke REACH Before the Targeted audience and the message is considered spam to the EU. Bigger consequences involve marketers getting blacklisted temporarily or Permanently Eve. The number would be blocked and broke wont swear Able to Send Any messages at all. Messages sent to the RSS feeders Require a Mechanism with an application to REACH, When sent by an email marketing system.